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Marketing & Integrated Marketing Communications (IMC): Home

Use this guide to get started on research related to Marketing or IMC.

Discovering Marketing Newspaper & Journal Articles

Marketing and Psychology Databases

Doing Research on a Non-Profit Organization?

Use the Encyclopedia of Associations to discover and locate your non-profit organization.

Search within Business Source Premier to find scholarly journal articles:  SWOT, Target Audience, 4 Ps:  Product, Price, Place, Promotion.

Try SRDS and the Directory of Publications and Broadcast Media for marketing and advertising opportunities in consumer magazines, radio, TV and cable.

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Suggested Keywords

Try thinking up a list of potential search terms from your assignment description, textbook, course notes, etc. You may also want to use some of the following terms:

Advertising campaigns

Advertising creative

Brand equity

Brand loyalty

Brand scandals

Business plans

Buying behavior

Consumers

Customer relations

Event marketing

Internet marketing

Market segmentation

Market share

Marget positioning

Marketing budget

Marketing plans

Marketing research

Marketing strategy

Product design

Product management

Relationship marketing

Social marketing

Sports marketing

Target audience

Target market

For more help identifying search terms, contact a librarian.