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Marketing & Integrated Marketing Communications (IMC)   Tags: advertisements, advertising, integrated_marketing_communications, market_research  

Use this guide to get started on research related to Marketing or IMC.
Last Updated: Aug 20, 2014 URL: http://libguides.roosevelt.edu/marketing Print Guide RSS Updates

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    Featured Book

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    Global Marketing and Advertising:  Understanding Cultural Paradoxes
    de Mooij, Marieke
    Call Number: CHI HF5415.127 .M66 2014

    Summary:  "Packed with cultural, company, and country examples that help to explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications."

     

    Featured E-Book

    Cover Art
    Consumer Behavior: Women and Shopping - Patricia Huddleston; Stella Minahan
    Publication Date: 2011
    Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation.

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