From 1957 to 1960, Mike Wallace hosted the nationally televised interview program "The Mike Wallace Interview". Notable individuals from politics, academia, the military, and the sports and entertainment fields were asked unrehearsed, probing questions while being photographed in tight close-ups.
Original articles and research selected through blind review that advances knowledge in the areas of personal selling and sales management aimed at aggressively forging bonds and bridging gaps between sales practitioners and academics.
Articles, review articles and commentary on different aspects of retailing. Money back guarantees; Sourcing and purchasing decisions; Consumer self-regulation; Customer categories; Response to promotions.