Company and Industry Research

Provides the continual training sales reps need to refine their sales skills & build confidence.

Original articles and research selected through blind review that advances knowledge in the areas of personal selling and sales management aimed at aggressively forging bonds and bridging gaps between sales practitioners and academics.

Articles, review articles and commentary on different aspects of retailing. Money back guarantees; Sourcing and purchasing decisions; Consumer self-regulation; Customer categories; Response to promotions.

Feature articles, profiles and interviews, travel information, legislation and news notes aimed at sales managers and marketing executives.