Video from the University of Alabama Librari
Video from Ohio University Libraries
This video is a more comprehensive look at how MRI Simmons Insights can be used in Market Research.
Statistics on specific populations can be very useful. These are some links that will illustrate diversity and population density in certain areas. We have many more resources, contact us with questions!
Market research requires the use of statistics to define geographic, demographic, psychographic, and behavioral boundaries for market segments. The following links will provide you with statistical information.
You can use these website resources to find State, County and Community Demographic Information:
The library also has several reference books available for statistics. A few are listed below: