Research Guides: Company and Industry Research: Marketing Research

How to Use MRI Simmons

MRI Simmons Insights
MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen.

Video from the University of Alabama Librari

Video from Ohio University Libraries

MRI Simmons Insights Platform Training Webinar

This video is a more comprehensive look at how MRI Simmons Insights can be used in Market Research.

International Marketing

Market Research Library: U.S. Commercial Service
Access the U.S. Commercial Service Market Research Library containing more than 100,000 industry and country-specific market reports, authored by our specialists working in overseas posts.
International Business: Company & Industry Research Guide
Follow this link to RU's research guide website page featuring information on international business.

Statistics by Demographics

United States Census Bureau: You can create charts and searches. For example, you can search for grocery stores in Illinois in 2020

Statistics

Market research requires the use of statistics to define geographic, demographic, psychographic, and behavioral boundaries for market segments. The following links will provide you with statistical information.

American Fact Finder
The U.S. Census Bureau conducts nearly one hundred surveys and censuses every year. By law, no one is permitted to reveal information from these censuses and surveys that could identify any person, household, or business.
Current Population Survey
The Current Population Survey (CPS) is a monthly survey of about 50,000 households conducted by the Census Bureau for the Bureau of Labor Statistics. The survey has been conducted for more than 50 years.
Chicago Quick Facts
Data derived from Population Estimates, American Community Survey, Census of Population and Housing, County Business Patterns, Economic Census, Survey of Business Owners, Building Permits, Consolidated Federal Funds Report, Census of Governments
Occupational Employment and Wage Estimates
A service of the Bureau of Labor Statistics, "Occupational Employment and Wage Estimates" provides information according to metropolitan and nonmetropolitan areas, listed by state.

State, County, & Community Research

You can use these website resources to find State, County and Community Demographic Information:

The library also has several reference books available for statistics. A few are listed below:

County and city extra : annual metro, city, and county data book
Call Number: AUD/SCH HA203 .C68
When you want only one source of information about your city or county, turn to County and City Extra This trusted reference compiles information from many sources to provide all the key demographic and economic data for every state, county, metropolitan area, congressional district, and for all cities in the United States with a 2000 population of 25,000 or more. Latest ed.: 2013.

The Encyclopedia of Chicago
The definitive reference source on metropolitan Chicago and its history. Includes over 1,400 entries--articles, photos, maps, broadsides and newspapers--tracing Chicago's development from the 17th century to the present.

Creating Surveys

Qualtrics
Qualtrics is Web-based survey software available for use by all Roosevelt Faculty, Students and Staff to support teaching and research. Surveys can be created and distributed by anyone with a RU email account. Requires RU email login.