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Fashion Brands: Branding Style from Armani to Zara
Call Number: SCH HD9940.A2 T86 2012
Summary: "Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right."