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Marketing & Integrated Marketing Communications (IMC)

Use this guide to get started on research related to Marketing or IMC.

General Country Information Resources

These sources will give you background information for individual countries.

International Company Business Data

The following online sources will provide selected information of public and private international companies, including the names of officers, company organization, company histories, SIC/NAICS codes (if they do any business in the U.S.), sales, number of employees, annual reports, profitability ratios, and more.

Current Events in Foreign Countries

Try our newspaper search products to locate current information regarding consumer marketing in specific countries.

International Market Share

Choosing an International Company to Research

SEC EDGAR

Level of Currency

Searching for Scholarly Materials

Locating current, scholarly materials on national consumer trends, culture, behavior, and attitudes can be a difficult task.  Try these library and open web resources to advance your discovery.

Google Scholar Search

Assessing an Industy Internationally

Books in the Library

Voices from Other Libraries

List of Countries

Popular Country Suggestions

Spain
Australia
Brazil
India
Philippines
Canada
France
Ghana
South Africa
Egypt
Saudi Arabia
Sweden
Afghanistan
China
Denmark
Finland
Germany
North Korea
Peru
Russia