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Marketing & Integrated Marketing Communications (IMC)

Use this guide to get started on research related to Marketing or IMC.

How to Use MRI Simmons

Video from the University of Alabama Librari

Video from Ohio University Libraries

MRI Simmons Insights Platform Training Webinar

This video is a more comprehensive look at how MRI Simmons Insights can be used in Market Research.

Local Market Information: SRDS Media Solutions

International Marketing

Statistics by Demographics

Statistics on specific populations can be very useful. These are some links that will illustrate diversity and population density in certain areas.  We have many more resources, contact us with questions!

Statistics

Market research requires the use of statistics to define geographic, demographic, psychographic, and behavioral boundaries for market segments. The following links will provide you with statistical information.

State, County, & Community Research

You can use these website resources to find State, County and Community Demographic Information:

The library also has several reference books available for statistics.  A few are listed below:

    Creating Surveys