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Marketing & Integrated Marketing Communications (IMC)

Use this guide to get started on research related to Marketing or IMC.

Featured Resource: Mediamark Reporter


Market Share Reporter

Market Share Reporter is the premier, up-to-date e-book for finding your market share information.  For narrower topics, choose from among the "Who's Buying" e-book series titles listed here:

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Local Market Information: SRDS Media Solutions

International Marketing

Statistics by Demographics

Statistics on specific populations can be very useful. These are some links that will illustrate diversity and population density in certain areas.  We have many more resources, contact us with questions!


Market research requires the use of statistics to define geographic, demographic, psychographic, and behavioral boundaries for market segments. The following links will provide you with statistical information.

State, County, & Community Research

You can use these website resources to find State, County and Community Demographic Information:

The library also has several reference books available for statistics.  A few are listed below:

    Creating Surveys