Select Market Research tab to see how to use MRI Insights.
Try thinking up a list of potential search terms from your assignment description, textbook, course notes, etc. You may also want to use some of the following terms:
Advertising campaigns
Advertising creative
Brand equity
Brand loyalty
Brand scandals
Business plans
Buying behavior
Consumers
Customer relations
Event marketing
Internet marketing
Market segmentation
Market share
Marget positioning
Marketing budget
Marketing plans
Marketing research
Marketing strategy
Product design
Product management
Relationship marketing
Social marketing
Sports marketing
Target audience
Target market
For more help identifying search terms, contact a librarian.