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Marketing & Integrated Marketing Communications (IMC)

Use this guide to get started on research related to Marketing or IMC.

FInding IMC & Marketing Demographic Info, Newspapers & Journal Articles

Select Market Research tab to see how to use MRI Insights.

Marketing and Psychology Databases

Suggested Keywords

Try thinking up a list of potential search terms from your assignment description, textbook, course notes, etc. You may also want to use some of the following terms:

Advertising campaigns

Advertising creative

Brand equity

Brand loyalty

Brand scandals

Business plans

Buying behavior


Customer relations

Event marketing

Internet marketing

Market segmentation

Market share

Marget positioning

Marketing budget

Marketing plans

Marketing research

Marketing strategy

Product design

Product management

Relationship marketing

Social marketing

Sports marketing

Target audience

Target market

For more help identifying search terms, contact a librarian.


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